Elle Decor Alchemica MDW25 - Patricia Urquiola

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milano
Installation
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"Albedo Room"
On the occasion of Alchemica, celebrating the 35th anniversary of Elle Decor Italia, we pushed the boundaries of innovation by successfully testing a micro paper flooring, presentedduring Milan Design Week.

Using cellulose fibers, a natural material derived from plants, we created a unique continuous layer that extends from the floor to cover part of the walls as boiserie.
This custom handcrafted surface with an irregular feel - available in two natural tonal variations - is styled as an “Informale” design and protected with certified Bio coating.
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"Alchemica" installation emerges, intertwining Elle Decor’s vision with the metaphor of alchemy, an ancient practice that explores material transformation both as a physical process and as a symbol of growth and change. In the exhibition, alchemy is expressed through an evocative and intuitive language that reflects the metamorphosis of domestic spaces, in tune with an ever-evolving society. The installation is centred around the three fundamental stages of the alchemical process – ‘Nigredo’, ‘Albedo’, and ‘Rubedo’ – each represented in distinct environments corresponding to the most symbolic spaces of the home.